501. T-shirt Design. Digital & Print Design, 2014
SKETCHES/IDEATIONS
PRINT PRODUCTION
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501, not only a number, but a place where customers can feel a connection and a sense of "family". As a current team member of this crew, me and my co-workers at the time wanted to share a sense of togetherness where we can all represent our store and remember each other by. It didn't take long for us to come up with the idea of creating shirts since... well, we were inside the belly of a clothing store. The design started off by coming up with different typography styles for 501. I finally went with the cursive style where all of the numbers somewhat are linked together since thats what the central message was, "togetherness" or "as one". We decided to go with a pocket style t-shirt and placed the 501 design on the pocket so that it would direct the customers eyes towards the placement, followed by the employee's name located above the pocket. I then incorporated the infamous Zumiez couch to be printed on the left sleeve so when one of us would ringer someone up, the customers can spot it. Finally, we all agreed to have our favorite numbers on the back of the shirt which has two meanings: 1) Our favorite number 2) A team style look.