I've been watching Johnny Cupcakes videos on YouTube lately and I wanted to illustrate a fun and gimmicky portrait of the man himself. Johnny Cupcakes was created by an innovative and business driven individual, Johnny Earle, whose main motto is "Do More Of What Makes You Happy". He believes that anyone and everything can succeed in doing what they love if they put 110% into it and never take no for an answer. So I did what I love which is Graphic Design and came up with this.
I wanted to bring out the personality and identity of Johnny by turning him into a baker. He's the "head baker" of his clothing brand and although, many people may not know his store sells clothes instead of cupcakes, the story that comes with the experience of the store/brand is always a treat.
I wanted to bring out the personality and identity of Johnny by turning him into a baker. He's the "head baker" of his clothing brand and although, many people may not know his store sells clothes instead of cupcakes, the story that comes with the experience of the store/brand is always a treat.
